Job Description

|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit

• Join Our Team at LocaliQ

• About the Role
Are you a digital marketing pro who thrives on driving performance and delivering measurable results? At LocaliQ, we’re looking for an Optimization Strategist to lead the charge in crafting and executing high-impact SEM and SEO strategies that help local businesses grow.

In this role, you’ll manage paid and organic search campaigns, optimize content and site structure, and collaborate with cross-functional teams to align digital strategies with client goals. If you’re analytical, creative, and passionate about search marketing, we want to hear from you.

• What You’ll Do
• Develop and execute integrated SEM and SEO strategies to drive traffic and conversions
• Conduct keyword research, optimize on-page/off-page SEO, and manage PPC campaigns
• Analyze performance data and make data-driven decisions to improve results
• Collaborate with Account Management and Sales to align on client KPIs and strategy
• Stay ahead of search engine trends and continuously test new ideas
• Partner with developers to enhance UX and search visibility

• What You Bring
• 3+ years of hands-on experience in digital marketing (SEM/SEO)
• 2+ years of experience with Google Analytics and campaign reporting
• Strong understanding of search engine algorithms and PPC platforms
• Advanced Excel skills and a data-first mindset
• Excellent communication skills for cross-functional collaboration
• Google Analytics Certification (required)

• Key Competencies
• Customer Focus: Build strong relationships and deliver ROI-focused strategies
• Collaboration: Work closely with Account Management, Sales, and international teams
• Organization: Prioritize tasks and meet deadlines in a fast-paced environment
• Analytical Thinking: Translate data into clear, actionable recommendations
• Tech Savvy: Quickly learn and apply new tools and processes
• Conflict Management: Navigate differing viewpoints with empathy and clarity

• Why LocaliQ?
At LocaliQ, we believe in doing great work—and having fun while doing it. We foster a culture of innovation, collaboration, and balance. Whether it’s brainstorming with brilliant teammates, joining a ping pong tournament, or supporting a local cause, you’ll find a place where your voice matters and your work makes a difference.
We’ve been recognized by Google for our excellence in digital marketing and are proud to support local businesses around the world. With offices across the U.S., Canada, India, Australia, New Zealand, and Brazil, we’re growing fast—and we want you to grow with us.

• Ready to Make an Impact?
Apply now and help shape the future of local digital marketing with LocaliQ.

#LI-REMOTE
#LOCALiQ
#LI-LL

The annualized base salary for this role will range between $40,000and $60,000.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

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