Marketing Cloud Email Specialist Job at Consilium Staffing, Irving, TX

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  • Consilium Staffing
  • Irving, TX

Job Description

In this role, you will be an integral contributor to Consilium’s Marketing Team by building, deploying and optimizing email campaigns. 

Key areas of focus:
  • Develop, test and deploy email campaigns using Salesforce Marketing Cloud
  • Write and troubleshoot AMPScript for personalization and dynamic content
  • Build automated journeys and triggered sends
  • Code and QA HTML table-based email templates based on provided designs
  • Collaborate with designers to translate page/email designs into responsive templates
  • Craft completing subject lines and preheaders to maximize open rates
  • Monitor performance metrics (CTR, OR, conversions, deliverability) and adjust campaigns
  • Manage campaigns across lines of business simultaneously
  • Stay current with best practices in email deliverability, engagement and compliance
What you will need to have:
  • Minimum 2-3 years experience using Salesforce Marketing Cloud
  • Proficiency with AMPSript, HTML and CSS
  • Experience with Journey Builder, Email Studio and Contact Builder
  • Strong understanding of integrating Salesforce CRM with Marketing Cloud
  • Demonstrated success with subject line testing and increasing open rates
  • Analytical mindset with experience interpreting campaign performance data
  • Ability to manage multiple campaigns simultaneously
  • Strong organizational skills, time-management skills, attention to detail, and strong initiative
  • Ability to document, present and report key findings for a variety of audiences both verbally and in writing
Preferred Qualifications:
  • Strong understanding of integrating Salesforce CRM with Marketing Cloud
  • Experience in utilizing Salesforce Einstein
  • Experience in utilizing Mobile Studio
  • Salesforce certifications: Salesforce Certified Marketing Cloud Engagement Developer/Salesforce Certified Marketing Cloud Email Specialist

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