Higher Education Paid Media Specialist (Contract) Job at Blennd LLC, Denver, CO

Y3RndGZJQXFaZzVxblJOT2pSRkdsd3ZGQlE9PQ==
  • Blennd LLC
  • Denver, CO

Job Description

/ Roles and Responsibilities

  • Develop and implement paid media strategies across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and programmatic advertising to drive brand awareness, applications, and student engagement.
  • Execute and optimize campaigns specifically for higher education audiences, utilizing targeting techniques tailored to prospective students, parents, alumni, and other relevant segments.
  • Monitor and manage campaign budgets, pacing, and bid strategies to maximize ROI while aligning with client goals and timelines.
  • Conduct A/B testing on ad creatives, audience segments, and bidding strategies to identify the most effective approaches.
  • Analyze performance metrics and KPIs, translating data into actionable insights and recommendations to optimize campaign effectiveness.
  • Collaborate with creative and content teams to ensure ad messaging, visuals, and calls to action are relevant and compelling for higher education audiences.
  • Develop and maintain dashboards and reports, providing stakeholders with insights on campaign performance, spend, and outcomes.
  • Stay current with trends and best practices in digital marketing for higher education, including platform updates, algorithm changes, and competitive strategies.
  • Lead keyword research, ad copywriting, and landing page optimization efforts to improve user experience and conversion rates.
  • Communicate regularly with clients to update them on campaign performance, strategies, and insights to drive continuous improvements and align with enrollment goals.

/ Roles and Responsibilities

  • Develop and implement paid media strategies across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and programmatic advertising to drive brand awareness, applications, and student engagement.
  • Execute and optimize campaigns specifically for higher education audiences, utilizing targeting techniques tailored to prospective students, parents, alumni, and other relevant segments.
  • Monitor and manage campaign budgets, pacing, and bid strategies to maximize ROI while aligning with client goals and timelines.
  • Conduct A/B testing on ad creatives, audience segments, and bidding strategies to identify the most effective approaches.
  • Analyze performance metrics and KPIs, translating data into actionable insights and recommendations to optimize campaign effectiveness.
  • Collaborate with creative and content teams to ensure ad messaging, visuals, and calls to action are relevant and compelling for higher education audiences.
  • Develop and maintain dashboards and reports, providing stakeholders with insights on campaign performance, spend, and outcomes.
  • Stay current with trends and best practices in digital marketing for higher education, including platform updates, algorithm changes, and competitive strategies.
  • Lead keyword research, ad copywriting, and landing page optimization efforts to improve user experience and conversion rates.
  • Communicate regularly with clients to update them on campaign performance, strategies, and insights to drive continuous improvements and align with enrollment goals.

/ Skill Requirements

  • Expertise in digital advertising platforms (Google Ads, Meta Ads, LinkedIn, programmatic platforms) and audience targeting for higher education.
  • Strong analytical skills with experience in Google Analytics, Google Data Studio, and campaign reporting to translate data into actionable insights.
  • Knowledge of higher education marketing challenges, including understanding of enrollment cycles, student personas, and the student journey.
  • Proficiency in A/B testing, keyword research, and ad copywriting, with a focus on driving conversions.
  • Experience managing budgets and optimizing bidding strategies to maximize ROI while achieving campaign goals.
  • Excellent communication and presentation skills to effectively communicate strategies, results, and recommendations to clients and internal teams.
  • Ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
  • Team collaboration skills for working closely with creative, content, and analytics teams to deliver cohesive, impactful campaigns.

/ Additional Skills (not required but beneficial)

  • Familiarity with CRM platforms like HubSpot or Slate for student journey mapping
  • Experience with remarketing and lookalike audience strategies
  • Understanding of SEO as it relates to digital advertising
  • Basic knowledge of HTML/CSS for landing page adjustments
  • Experience with Google Tag Manager for advanced tracking and attribution
  • Familiarity with enrollment marketing automation

/ Education and Experience Requirements

  • 3+ years of experience in digital advertising, with a focus on higher education or a related field.
  • Proven track record of managing multi-channel paid media campaigns for higher education clients.
  • Agency experience is a plus.

/ Contract Details

  • Weekly Hours: Starting at 10-12 hours/month, opportunities to expand hours
  • Compensation: $30-$80/hr, based on experience
  • Location: Remote, must be within the United States

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Job Tags

Contract work,

Similar Jobs

Motocruit

CENTRAL REVIEW ESTIMATOR (WORK-FROM-HOME_ Job at Motocruit

 ...Our Client is seeking a Central Review Estimator to join their team. This role will be essential in standardizing estimating accuracy,...  ...organized, detail-oriented, and able to work independently in a remote setting. ~ Ability to travel within the Freehold, NJ area as... 

RWS Global

Lighting Designer Job at RWS Global

 ...RWS Global is a full service, worldwide production company that provides the very best in custom-designed as well as pre-packaged events and live shows for corporations, theme parks, cruise ships, resorts, and the fashion industry. Established in 2003, RWS Global was... 

Bullock Protection LLC

Armed Security Officer Job at Bullock Protection LLC

 ...Job Posting: Armed Security Officer Bullock Protection LLC Job Description Bullock Protection LLC, a leader in private security services, is currently seeking to fill a role for a dedicated and vigilant Armed Security Officer. The chosen candidate will be part... 

St. Clair County Community College

Community Choir Director | St. Clair County Community College Job at St. Clair County Community College

 ...college and for social and service clubs in the area. When scheduled, the choir participates in the presentation of a major Broadway musical in conjunction with other performing arts departments within the College. Classes will be held one night per week for two hours per... 

South Central College

Dental Assisting Instructor | South Central College Job at South Central College

Job DescriptionSouth Central College is accepting applications for an Unlimited, Full-Time Dental Assisting Instructor. We are seeking an instructor dedicated to excellence in teaching who desires being part of a creative, vibrant, student-centered learning community.The...