Growth Marketing Manager, Product-Led Growth job at Quickbase Boston, MA, US

Job Description

Quickbase is seeking a data-driven Growth Marketing Manager to own and improve our product-led growth (PLG) motion for the and FastField products. You'll work at the intersection of Marketing, Product, and Customer Success, developing and executing campaigns, onboarding flows, and in-app experiences that move users from free trial to paid.

Key Responsibilities

Accountable for programs focused on improving trial-to-paid conversion, partnering and collaborating with Sales, Customer Success, and Product teams. Own key PLG metrics of trial conversion rate, time to value, and activation rate.
Test and optimize onboarding sequences, in-product messaging, email nurture flows, and educational content to guide users to activation.
Partner with Product and RevOps to orchestrate necessary event tracking and build key trial usage, onboarding, and expansion potential dashboards.
Create and run A/B tests across trial user lifecycle campaigns and digital touchpoints.
Conduct user research and leverage feedback to identify friction points in the trial experience.
Collaborate with Content and Product Marketing to create self-serve assets that accelerate trial user success.

What You Bring

3–6 years of experience in B2B SaaS marketing, with a strong focus on growth marketing and ideally PLG motions
Experience with digital marketing and web/app experience optimization tools
Strong analytical mindset; comfortable with dashboards, funnels, and experimentation
Experience with improving trial conversion and/or acquisition & onboarding funnels
Curiosity, empathy, and a bias toward action, rapid testing, and iteration
Exceptional cross-functional collaboration skills and experience

Bonus if You Have

Experience working on mobile SaaS or data capture platforms
Familiarity with in-app onboarding tools (i.e. Intercom, Pendo, etc), user journey and product analysis tools (i.e. Amplitude), or A/B testing and personalization tools (i.e. VWO, Optimizely, etc)
Background in customer success or support for PLG businesses

Job Tags

Full time,

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